6 Steps of Website Audit

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Domain authority Domain Authority is a search engine ranking score that predicts a website's ability to rank on results pages .For best result DA should be in range of (0 - 100). Page authority   Page Authority is a metric, to predict the ability for a  specific  page  to rank in search engines. PA should be in range of (0 - 100).               Spam Score   To measure website quality. It tells spam  score  of any website  which resides between 0-17. Page Speed   page speed is a measurement of how fast the content on your page loads . if a  page  takes longer than 3 seconds to  load then other user may skip your page . Page speed  also affects conversion rate.. Duplicate content in more than one location on the Internet, it can be difficult for search engines to decide which version is more relevant to a given search query. They may take longer to rank for query results and better not not use duplicate content frequently. it gives you  lower ranking in
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SEO

ABOUT SEO

SEO means Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results.
It is a great way to increase the quality of a web site by making it user-friendly, faster and easier to navigate.
SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.
Important OF SEO
In today’s competitive market, SEO marketing is more important than ever.
Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
If you have a web site, blog or online store, SEO can help you get targeted free traffic from search engines.
Search engine optimization is important because:
  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
  • SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

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6 Steps of Website Audit

Image
Domain authority Domain Authority is a search engine ranking score that predicts a website's ability to rank on results pages .For best result DA should be in range of (0 - 100). Page authority   Page Authority is a metric, to predict the ability for a  specific  page  to rank in search engines. PA should be in range of (0 - 100).               Spam Score   To measure website quality. It tells spam  score  of any website  which resides between 0-17. Page Speed   page speed is a measurement of how fast the content on your page loads . if a  page  takes longer than 3 seconds to  load then other user may skip your page . Page speed  also affects conversion rate.. Duplicate content in more than one location on the Internet, it can be difficult for search engines to decide which version is more relevant to a given search query. They may take longer to rank for query results and better not not use duplicate content frequently. it gives you  lower ranking in
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